How to use search intent mapping to align content formatsOpen

Search intent mapping starts by mapping queries to intent types. Before thinking about content, group your keywords:

Informational → “what is…”, “how to…”, “why does…”
Navigational → “brand/login/page”
Commercial investigation → “best”, “vs”, “review”, “top”
Transactional → “buy”, “price”, “discount”, “near me”

Search intent mapping becomes powerful when you use it to choose the right content format for each query type. The goal is simple: match the user’s expectation of format, not just topic. If you get the format wrong, even good content can underperform.